Social Media

By Adam Goldman and Sarah Resnick Not everyone is comfortable navigating social media, but it’s hard to argue the benefits that a well thought out social media strategy can have on your business. Consider these numbers: There are nearly 1.3 billion Facebook users on Planet Earth, about 60 percent of whom log in at least…

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My Perspective: Summer Help

Mother Nature played some cruel tricks on us this spring and, for a time, some fellow NJ franchisees and I wanted to drive out to Punxsutawney PA and have a “discussion” with that groundhog Phil. Nevertheless, the warm weather is upon us, schools are letting out for summer and kids are out in force looking…

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Spring Safety

For many franchisees, especially among those of us in the northeast, spring can’t come fast enough. This winter’s deep freeze and near-record snowfall took a toll on our weekly sales. I am dreading this year’s common area maintenance (CAM) invoices with all of the snow plowing and salting that was required. Now that it’s spring,…

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Tax Policies and Economic Outlook: How does your state rate?

Why does Utah rank on top in U.S. economic outlook, while Vermont is on the bottom? When you examine the tax policies of the United States, you can draw certain conclusions about how taxes and regulations impact small business owners. According to a recent study from the American Legislative Exchange Council (ALEC), a pro-business partnership…

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Photo by Caroline Cohen

Listening to the Community Before You Develop that New Store

It seems many towns are slowly turning back the clocks to recapture the days when everyone knew their neighbors, when block parties and pot luck dinners were the norm and, most importantly, when local stores were locally owned. Perhaps it’s society’s backlash to the proliferation of social media, online shopping and big-box retailing. West Orange, NJ –…

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Preventive Maintenance

With the New Year just around the corner, many begin to think about what resolutions they should make. Last year, I resolved to get my arms around maintenance of our network’s equipment. In my first year as a franchisee, I had my service tech’s phone number on speed-dial. In fact, he probably took his family…

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What I learned is that you need to establish processes for responding to solicitations, determining what causes you want to support and keeping records.

Feeling Charitable

Every Dunkin’ Donuts franchisee I’ve ever met talks proudly about the charitable donations their business makes to community organizations. Whether it’s supporting the girls’ soccer team, or buying an ad in a program book or selling car wash tickets for the Boys Club, a franchise owner has many choices for how to be a good…

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My Perspective: The Workforce

With summer fading, you can feel everyone’s focus turn to fall. The change in season brings about a change in schedules and, if you’re business is like ours, it also changes how you think about staffing. In past years, it seemed, we could predict the day when the summer sales dip would occur. That helped…

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Dunkin Donuts Remodeling: demolition and reconstruction in two days, minimizing lost revenue

Remodels

When I first entered the system in 2010, I was thankful my shop was not scheduled for a remodel anytime soon. The thought of hanging a “Closed” sign for weeks, losing revenue while spending hundreds of thousands of dollars—on top of learning how to run a Dunkin’ shop—was stressful, indeed. My experience as an IT…

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This Isn’t Bill Rosenberg’s Dunkin’ Donuts Anymore…

When Bill Rosenberg opened the first Dunkin’ Donuts in 1950, the menu was not a major consideration.Rosenberg offered customers great tasting coffee and donuts, and the people who lived and worked near Quincy Mass. began a tradition of starting their mornings off with this staple. For almost two decades Dunkin’ was primarily known for coffee and donuts.…

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