Ready to Drink: Boost or Bust for Same Store Sales?

Last year, sales of ready-to-drink coffee continued its meteoric rise—jumping 14 percent to $2.5 billion. It was the fourth straight year of double-digit growth. No Dunkin’ Donuts franchise owner would be surprised to learn that Starbucks controls 75 percent of the ready-to-drink coffee market. It’s why franchisees were generally pleased to hear the news that…

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Dunkin’ Doings

Dunkin’ announced yesterday a ready-to-drink (RTD) coffee beverage marketing agreement with Coca Cola. Coke will manufacture, bottle and distribute the premixed, cold coffee based beverages, which will be sold in shop. With no capital investment, this promotes Dunkin’s brand royalty economic story and although no financial terms were announced, Dunkin’ may receive an up-front payment…

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