Ed Shanahan, DDIFO Executive Director

DDIFO is your organization and the best line of defense against encroachment on your business. In my role as Executive Director, I have talked with a great many of you about what we do and do not provide. We’ve talked about how to improve the services and representation you get from your DDIFO membership. We are now beginning the transition of DDIFO into a true and effective national organization that represents your interests and helps you protect your business.

You will notice this issue of Independent Joe has a different feel—and a different focus—than prior issues. We are looking to bring you regular, valuable and timely information that will help you succeed as a franchisee and protect your interests as a small business owner.

We are now including a number of standing articles in every issue of Independent Joe to help us achieve our strategic goals. “Lisa on the Law” will provide analysis, explanation and assessment of current legal issues affecting franchise owners from DDIFO General Counsel Carl Lisa, Sr.; “My Perspective” is a practical, hands-on article from Adam Goldman, a successful New Jersey franchise owner; and “What’s Brewing: A Look at State Issues Around the Footprint” will regularly detail some of the issues, good and bad, that are pending in various states and municipalities. Of course, we’ll also continue to provide you with other top quality articles of timely interest, including regular information from Washington, DC, the National DCP and Wall Street. Our goal with this magazine is to provide you with regular and more valuable information.

I’m excited to begin the re-launch of Independent Joe and the refocusing of DDIFO, with this issue and look forward to your feedback, guidance and input as this process continues. I hope you’ll take the time to give us your thoughts, comments and suggestions!

Ed Shanahan, DDIFO Executive Director