Perhaps stealing an idea from the QSR industry, a limited time offer has been put forth by the SHOP Marketplace (Small Business Health Options Program) regarding minimum participation rates.  Beginning earlier this week and continuing until December 15, small businesses can purchase health insurance coverage in the SHOP Marketplace without meeting a minimum participation rate.  Normal SHOP regulations in most states require a minimum participation rate of 70% in order for the business to be eligible to purchase coverage in the marketplace.  Under the “LTO”, businesses can purchase coverage without a minimum so long as they enroll by December 15, 2015.