The Millennials: Brewing tomorrow’s profits!

The Millennials: Brewing tomorrow’s profits!

In the push to grow same-store sales, franchisees across the Dunkin’ Donuts footprint are focusing on Generation Y—the generation known as millennials. There are more than 80 million of these 18-33 year olds with over a trillion dollars in buying power and a huge influence on older generations like the Baby Boomers. According to the…

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Finding the Right Menu Balance

Between 2007 and 2013 McDonalds added five dozen new items to its menu, bringing the total number of offerings to 145. The brand was following the long-established tenet that new choices keep a brand relevant and exciting. Then during an earnings call this year, McDonalds Chief Operating Officer Tim Fenton changed direction. “We need to…

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DDIFO Honors Three Franchisees with Inclusion into the Hall of Fame

Bill Daly: Company man turned franchisee When he came to the stage to accept the honor of being inducted into the DDIFO Hall of Fame, Bill Daly shared a story from his first day as a franchisee. Daly, who had spent 29 years as a company man, in both the Howdy Beef ’n’ Burger and Dunkin’…

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Ready to Roll in Reno

Nicole Hansen is Eager to Establish Dunkin’ Donuts in Western Nevada Nicole Hansen loves coffee. As a teenager, she would drink iced mocha with whipped cream, but as she matured so did her taste. “As I became older and trained my pallet, I began to discover some good blends of Arabica beans. Now I prefer…

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Dunkin’s Many Donuts

On June 6, 2014 – also known as National Donut Day – customers flocked to their local Dunkin’ Donuts shop for a free treat. Giving away free donuts on the first Friday in June is a tradition that goes back more than 70 years. In the years after World War I, the Salvation Army established…

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Dunkin’s Brand Evolution: Reflecting the Customer’s Changing Needs

Oh, how times have changed. If Dunkin’ Donuts founder William Rosenberg walked into one of the world’s many stores today, he might wonder where he was. Instead of just fresh donuts and coffee, he could order a mocha Irish crème swirl iced latte with wake up wrap ¬– egg whites and turkey sausage only, please.…

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An Independent Voice for 25 Years

In 1989, there were 1500 Dunkin’ Donuts shops in the U.S., Mister Donut was still an independent company and a “black knight” was lurking at the company’s Randolph, Massachusetts headquarters. Fighting to maintain control from a hostile takeover bid, Dunkin’ Donuts founder Bill Rosenberg steered the sale to the English conglomerate Allied-Lyons, which later became…

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National Conference: Focuses on Issues Impacting Franchisees

When New Jersey Lieutenant  Governor Kim Guadagno walked to the podium at Caesar’s Atlantic City last month, she knew she was facing a friendly room. The men and women – many of whom scurried to find seats as Guadagno’s keynote address began – were all connected to the Dunkin’ system, and they soon learned that Dunkin’…

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