Baskin-Robbins, the Canton-based chain of ice cream specialty shops, said it opened its first two locations in Shanghai as part of its Greater China expansion plan.
A third Baskin-Robbins shop will open late February in Shanghai, bringing its number of shops in the country to 47, added Baskin-Robbins, which is a sister chain of Dunkin’ Donuts, known for coffee and baked goods. Baskin-Robbins said its brand has more than 2,000 shops in Asia.
Commenting on the Shanghai stores, Baskin-Robbins noted in a press release that it had granted franchise rights to Shaanxi Stellerich Food & Restaurant Co. in 2008 to develop 100 shops in the Shanghai Municipality and Zhejiang Jiangsu and Shaanxi Provinces over the next 10 years; Shaanxi Stellerich is also a franchise partner with Dunkin’ Donuts, in Guangdong Province.
The Chinese name for Baskin-Robbins is “Ba Si Luo Bin,” said a chain that boasts of more than 1,000 flavors in its “ice cream library.”
To read the press release, please click here.