Baskin-Robbins, the Canton-based chain of ice cream shops, said that it has awarded its advertising account to 22squared, an ad agency with offices in Atlanta and Tampa.
Baskin-Robbins, a sister chain of Dunkin’ Donuts, said that 22squared was selected after an ad agency review conducted by Pile and Co. of Boston.
A statement from Dave Nagel, Baskin-Robbins’ director of brand excitement, suggested 22squared’s mandate: “As Irv Robbins used to say: ‘We don’t just sell ice cream. We sell fun.'”