For 7th Straight Year, Dunkin’ Stands At The Top In Customer Loyalty!
CANTON, Mass., Feb. 19, 2013 /PRNewswire/ — With competition brewing steadily in the coffee category, Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, has been recognized once again for keeping guests running with a superior experience. For the seventh straight year, Dunkin’ Donuts has been ranked number one in customer loyalty in the coffee category by the Brand Keys Customer Loyalty Engagement Index. This year, Dunkin’ Donuts was also ranked number one in customer loyalty in the packaged coffee category.
The 17th annual national survey conducted by brand loyalty and engagement consultancy Brand Keys identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers. Brand Keys ‘ Customer Loyalty Engagement Index recognizes the brands that receive the highest loyalty and engagement assessments and surpass competitors for “delighting” customers. In the coffee restaurant and packaged coffee categories, consumer preferences were based on consistently meeting customer expectations for taste, quality, service and brand value.
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