Independent Joe #61 April/May 2020

Every two months, the staff at DDIFO convenes an editorial meeting to decide the theme, focus and content of the next issue of Independent Joe. As we contemplate and discuss various possibilities, we do so with one eye on the timeliness of the potential subject matter. Our discussions are always geared toward which subjects could…

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Independent Joe #60 February/March 2020

Before the coronavirus worsened and jeopardized the 2020 baseball season, there was much discussion about the Houston Astros and the sign-stealing scandal that may have fueled their 2017 World Series Championship. Since the scandal broke, a number of people have lost their jobs, including the Astros manager and general manager, as well as the manager…

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Independent Joe #59 December 2019/January 2020

Each year at the turn of the calendar, we see an abundance of stories recapping the year that was. The Year in Review gives us a chance to review what has happened, what we’ve accomplished and where we’ve failed to reach our objectives over the past 12 months. Though generally vanilla and predictable, the Year…

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Independent Joe #58 October/November

Each of us makes commitments that help define the direction of our lives. These include personal commitments to our spouse, family members and friends, and professional commitments to our employer, co-workers and partners. Webster’s defines commitment as, “The state or quality of being dedicated to a cause, activity, etc.,” and Matt Light, our featured speaker…

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Independent Joe #57 August/September 2019

 The idea of a Hall of Fame has its roots in Norse Mythology, but it was really brought to fruition with Ludwig I, who was the King of Bavaria, in 1842. He commissioned the building of a memorial called Walhalla to hold plaques and statues honoring great Germans. The Hall of Fame for Great…

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Independent Joe #56 June/July 2019

 Anyone who ever noticed the two clocks hanging side-by-side at a Dunkin’ Donuts­—one showing the time 18 minutes ahead—knew they would get a cup of coffee that hadn’t been sitting around very long. For a company eager to sell more coffee, Dunkin’ always knows customers will return for a cup of coffee that is…

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Independent Joe #55 April/May 2019

This year on April 20, national food brands stepped up their cutesy cannabis promotions—to tie in with what has become an annual pot-lover’s holiday. The numerical designation 420 is slang for the consumption of cannabis. So on the 20th day of the 4th month, brands like Pizza Hut said “It’s high time for a brownie,”…

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Independent Joe #54 February/March 2019

It’s no secret that the retail landscape is changing. Brick and mortar stores are popping up all over the place, but not necessarily in the ways they once did. Gone are the days when you’d cozy up to the counter at a Dunkin’ Donuts for a cup of hot coffee served in a cup on…

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Independent Joe #53 December 2018/January 2019

Espresso is a term derived from the Latin “to press” and the Italian word for “to press out.” It refers to strong black coffee made by forcing steam through finely-ground coffee beans. In Italy, people stand and socialize at their local espresso bar while they wait for their hot shot to be concocted. Mary Beth…

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Independent Joe #52 October/November 2018

The flourishing realm of voice activation isn’t quite up to these last tasks – yet. But for Dunkin’ Brands, voice-activated ordering is a clarion call towards sales growth and forward-thinking. Nearly one in four 16 to 24 year-olds use voice search on their mobile devices, according to the Global Web Index. And by 2020, half…

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