New Dunkin’ Donut Makes Customers Go Bananas

Beginning next week, QSR Magazine reports that donut devotees can go bananas over the winner of Dunkin’ Donuts’ “Create Dunkin’s Next Donut” contest. “Monkey-See Monkey-Donut,” a bananas foster-filled donut topped with chocolate icing and chopped Reese’s Peanut Butter chips, will be available through September 12 at participating Dunkin’ Donuts restaurants nationwide.

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Nigel Travis Talks Dunkin’s Strategy

In QSR Magazine’s September issue cover story, Carolyn Walkup writes: the midst of the worst recession in decades may seem like a tough time to take the reins of a restaurant company that sells discretionary treats not needed in the everyday diet. However, Nigel Travis, whom Dunkin’ Brands hired to head its Dunkin’ Donuts and Baskin-Robbins brands in January 2009, quickly showed he was up to the task.

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Ex-Dunkin’ Exec Joins Denny’s as CMO

Adweek reports that a week after splitting with Omnicom’s Goodby, Silverstein & Partners on its $60 million ad account, Denny’s has named Frances Allen chief marketing officer, an open position.

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Dunkin’ Donuts Turns to Street Artists for its First Ever Times Square Billboard

Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, today unveiled possibly the company’s most prominent advertising yet, a billboard in the heart of New York City’s Times Square. For this billboard, Dunkin’ Donuts has taken a decidedly “fresh” approach, turning to local street artists to create a unique design inspired by urban art of the New York City streets.

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Ambac Regulator Wins Support From Dunkin Brands on Plan

Jody Shenn of BusinessWeek reports that Ambac Financial Group Inc.’s regulator won support from Dunkin Brands Inc., Sonic Corp. and Hertz Corp. as he seeks to overcome objections from some of the insurer’s clients to his plan to rehabilitate the second-largest bond guarantor

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Kick-Start Your Day With the Dunkin’ Turbo Big Taste Tour from Smuckers

Cross-Country RV Brings Dunkin’ Turbo™ Coffee Across America May Through September 2010. From May through September 2010, fans of Dunkin’ Donuts packaged coffee can track down the Dunkin’ Turbo Big Taste Tour as it offers consumers across America free samples of the new taste of Dunkin’ Turbo coffee. Dunkin’ Turbo coffee (11 oz., msrp $7.49-$7.99) is the newest variety of packaged Dunkin’ Donuts coffee, now available wherever you buy groceries. DDIFO members read more….

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How Not to Run an Online Promotion, Dunkin’ Donuts Style

MediaBuyer Planner reports that it is as instructive to look at how not to run a social media campaign as it is to study successful ones. The latest object lesson comes from Dunkin’ Donuts, which was promoting its free iced coffee day – a promotion that, done correctly, should have generated plenty of positive feedback from fans.

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Judge Allows Fraud Claim Against Dunkin’ Brands and Others

Joseph Mallia of Newsday reports that a Nassau Supreme Court fraud claim against Dunkin’ Donuts’ parent company, brought by an investment company partly owned by former Islander and Hockey Hall of Famer Pat LaFontaine, will proceed after a judge’s ruling this week. DDIFO Members Read more…

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