Op-Ed by Matt Ellis, DDIFO’s Communication Director. Response to the Boston Globe’s recent article “Franchisees say Dunkin’s brewing trouble” illustrates the differing opinions franchise owners have about seeing their issues discussed in the press. Some lauded Jenn Abelson’s article as an important discussion of an issue of interest to the entire Dunkin’ Donuts franchise community; others saw it as an improper public airing of dirty laundry. In either case, any news related to Dunkin’ Donuts strikes a chord because of the popularity and positive perception people have for Dunkin’ Donuts and its products.
Some Dunkin’ Donuts franchise owners remember the days of making the donuts. It’s harkens memories of days gone by and reflects the simplicity of the business in its early days. Today, technology has moved the business into the modern age—not just in baking but also in business operations. As an example, sophisticated Point-of-Service machines provide franchise owners with critical data to improve purchasing, sales and marketing. They also point out variances and help control shrinkage. This data is of tremendous benefit to both operators and the brand. As a result, the need has emerged for a policy to effectively manage the use of that data.
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