Imitation is the Sincerest Form of Flattery

That famous quote by Oscar Wilde (“Imitation is the sincerest form of flattery that mediocrity can pay to greatness.”) seems to fit nicely when one reads the most recent SEC filings from Starbucks Corporation. Starbucks yesterday published an SEC note which was company CEO Kevin Johnson’s note to all Starbucks employees. In it, he essentially…

Read More »

Starbucks

For the past few months, Starbucks has pointed to its experience in China – and more specifically in the city of Wuhan, where the coronavirus originated – as proof that it would come out of the pandemic quickly and in relatively good stead. Back at the end of March, CEO Kevin Johnson pointed to the…

Read More »

Starbucks Earnings

Starbucks also held an earnings call this week during which the company reported that global comparable sales fell a full 10 percent during the second fiscal quarter that ended March 29, while their average ticket was up 4% and a total net of 255 new stores opened globally. Here in the US, the COVID-19 crisis…

Read More »

McDonald’s Earnings

McDonald’s also presented Q1 earnings yesterday with a similar pattern – positive January and February US sales followed by a dramatic fall-off beginning in mid-March. The US same store sales bottomed out at -35% and improved to -25% in mid-April.  Virtually all US units are open, and the drive thru sales mix rose from 67%…

Read More »

Competitor News

Earlier this month, Starbucks reported that its US comp sales late in the month of March were down between 60 – 70% while only 44% of their US locations were still operating. Notwithstanding, the company announced that it was seeding the creation of the Global Partner Emergency Relief Program with $10 million to help workers…

Read More »

Competitor News

McDonalds Corp announced last week that it had suspended its all-day breakfast menu until further notice.  The all-day McDonald’s breakfast menu launched nationwide back in October, 2015. Chipotle announced that it was giving 10% raises to its hourly workers through April 12, after which apparently those same workers will see a 10% reduction in their…

Read More »

Competitor News

Starbucks announced this week that it had reopened 95% of its stores in China including a number of them in Wuhan, Hubei Province – where the coronavirus originated. McDonalds Corp. this week announced that as of Monday, March 23, it had closed all 1,270 of its stores, drive-thru included, in the United Kingdom and Ireland.…

Read More »

Competitor News

Panera, owned by JAB Holdings, made headlines this week with its launch of a new coffee subscription service nationwide. According to the company, subscribers, who must be loyalty members, will pay a monthly fee of $8.99 and be eligible for a “free” hot or iced coffee or tea every 2 hours. Starbucks also recently announced…

Read More »

Competitor News

In its Q4 earnings call with investors just over one week ago, Restaurant Brands International (RBI) CEO Jose Cil confessed that earnings from the Tim Horton Brand had dragged overall results for RBI. The Canadian coffee and donuts chain saw comparable store sales drop 4.3% in the fourth quarter while system-wide sales growth dropped almost…

Read More »

Competitor News

Ohio-based burger chain Wendy’s joins the breakfast daypart competition in a big way on March 2 when the chain launches its new breakfast menu system-wide.  The company has thus far limited its breakfast test to 300 stores, but anticipates the new breakfast platform will deliver 6% to 8% of sales and a 10% growth in…

Read More »