Denny’s free breakfast offer hits the spot

Not surprisingly, the metrics are confirming that Denny’s got a lot of attention with its Super Bowl commercial promoting a free Grand Slam Breakfast last Tuesday. Denny’s reported that its $3 million commercial drew two million people into its 1,600 outlets in North America and Puerto Rico. The total expense of $5 million for the…

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Seattle’s Best recruiting US franchisees

Seattle’s Best Coffee, a division of coffee chain Starbucks Corp., said Tuesday that it will expand its franchise program. Seattle’s Best Coffee has grown to more than 550 cafes in nearly four years through a national licensing program. Seattle’s Best Coffee chain said on Tuesday it is recruiting U.S. franchisees in a move aimed at…

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Inaugural CFA Day Forum in Washington DC

The Inaugural Coalition of Franchisee Associations (CFA) Day Forum will be held February 10-11, 2009 just steps away from the halls of Congress at the Hyatt Regency on Capitol Hill in Washington, D.C.

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Who Served Up the Better Coffee Media Strategy in 2008?

Optimedia’s Antony Young Compares Dunkin’ Donuts and McDonald’s We know the recession is hurting purchases of big-ticket items such as cars and flat-screen TVs, but even life’s seemingly small luxuries, such as that morning latte, are being hit hard. Indeed, an Advertising Age study found that 60% of Americans have scaled back from premium coffees…

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McDonald’s Credits Menu Items for Strong Earnings

Same-Store Sales up 5%; Details Marketing Spending Behind National Coffee Bar Rollout Despite commodity cost pressures, price-sensitive consumers and soaring unemployment, McDonald’s reported impressive fourth-quarter and full-year earnings this morning. The Oak Brook, Ill.-based burger chain reported same-store sales were up 5% in the U.S. during the fourth quarter, and up 4% for the year.…

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McDonald’s Profits Beat Expectations

McDonald’s Corp quarterly profits beat Wall Street estimates but growth in some overseas markets slowed, reports Reuters. Q4 net income decreased 23%, to $985.3 million, or $0.87 per share, from $1.27 billion, or $1.06 per share, a year earlier, when results included a large tax-related benefit, McDonald’s reported. Analysts had been expecting profit of $0.83…

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Dunkin Donuts war on Starbucks

With the latte giant reeling from overexpansion and a softening economy, the doughnut maker took aim at its upscale rival. Now McDonald’s has joined the coffee fray as well. Can Starbucks pull through? By Joseph V. Tirella, MSN Money In late 2007, Dunkin’ Donuts made a surprising announcement: In a national taste test in 10…

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Starbucks slashes jobs and stores

Coffeeshop giant Starbucks has announced it will cut around 6,700 jobs and shut 300 stores as it reported a 69% plunge in quarterly profit. Starbucks has struggled as hard-up consumers forego expensive lattes and frappucinos as the recession bites. It said it made a net profit of $64.3m in the 13 weeks to December 28,…

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Checking the unions

“Card-check” would make it easier for unions to organize, but critics say it is undemocratic. John Almaier, a dealer and supervisor at Bally’s in Atlantic City, and his colleagues thought they were following procedure when they voted in June 2007 to join the United Auto Workers union. They contacted the UAW to represent them. The…

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Obama Gets Into Your Coffee

Barack Obama is into coffee… literally. Krispy Kreme in Britain cashed in on the inaugural fervor by offering coffee with the likeness of our President in the coffee foam. Check out this clever franchise promotion:

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