6.9%. Sales Increase at Mcdonald’s Beats Estimates

The McDonald’s Corporation, the world’s largest restaurant company, said global sales rose 6.9 percent in April, topping analysts’ estimates, as consumers bought more coffee drinks and chicken snack wraps. Sales at domestic restaurants open at least 13 months climbed 6.1 percent, while European orders increased 8.4 percent, McDonald’s said. Sales in Asia, the Middle East…

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McDonald’s Commits $100 Million to Coffee War

McDonald’s Corp. on Tuesday began a more than $100 million marketing campaign including TV, radio, print, online and outdoor ads for its McCafe line of espresso drinks. The drinks are now being rolled out to the chain’s 14,000 U.S. locations.

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QSRs Rollout Products with a Twist in Race for Breakfast Sales

The notion that the early bird gets the worm has quick-service operators pursuing profits in the breakfast daypart like never before — and with good reason. Numerous studies have shown a large share of Americans eat nothing more than cold cereal at breakfast, or they bypass the first meal of the day entirely. Given that…

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The ‘Free Choice’ Act Is Anything But

Pennsylvania Sen. Arlen Specter has become a member of the Democratic caucus has given new life to legislation that many thought had been put to rest for this Congress — the Employee Free Choice Act (EFCA)

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