Burger King’s Ad Plan Riles Franchisees

Burger King Holdings Corp.’s (BKC) wants to beef up its national advertising budget, but franchisees are worried the plan will take a bite out of rebates they get based on soft drink syrup purchases.

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Is 5 the New 1?

The dollar value menu disappeared long ago from high-cost urban areas, but the new $5 menu may have some staying power. Even in notoriously expensive Manhattan, a recent trip down 23rd Street showed a Subway, a Quizno’s, and a Boston Market offering $5 meal options.

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