Burger King’s Ad Plan Riles Franchisees

Burger King Holdings Corp.’s (BKC) wants to beef up its national advertising budget, but franchisees are worried the plan will take a bite out of rebates they get based on soft drink syrup purchases.

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Is 5 the New 1?

The dollar value menu disappeared long ago from high-cost urban areas, but the new $5 menu may have some staying power. Even in notoriously expensive Manhattan, a recent trip down 23rd Street showed a Subway, a Quizno’s, and a Boston Market offering $5 meal options.

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McDonald’s McCafe Line Exceeding Expectations

McDonald’s highly publicized rollout of its McCafe specialty coffee line is more than halfway to completion and winning over coffee lovers along the way. More than 7,000 — or a little more than half — of U.S. stores now sell the espresso-based drinks, and the chain expects to meet its mid-2009 deadline, said Danya Proud, spokeswoman for the company.

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