From March 30 to May 30, consumers will have a chance to try such new items as fruit and yogurt smoothies and a yogurt parfait, as well as a breakfast kid’s meal and a new coffee blend. Feedback provided will help determine whether they will be added to menus nationwide.
Other test markets include Austin and Indianapolis. Knoxville was selected because it is home to a wide demographic range and a variety of styles of Chick-fil-A units including mall and stand-alone locations.
“Our customers have made it clear that they would like to have healthier alternatives for breakfast,” Woody Faulk, Chick-fil-A’s vice president of brand development and director of the chain’s menu strategy, said in a press release.
Smoothie flavors will include Blueberry Pineapple or Strawberry Banana Smoothie, which are made-to-order with fruit, vanilla yogurt, orange juice and lemonade.
The new yogurt parfait includes slices of strawberries, covered in vanilla yogurt topped with either Chick-fil-A’s own Harvest Nut Granola blend or chocolate cookie crumbs.
From April 13 through April18, all Knoxville-area all Chick-fil-A locations, including Alcoa, Maryville, Morristown, Oak Ridge and Sevierville, will host a Free Breakfast Week, during which time customers will receive a different complimentary breakfast item each day.