Earlier this week, McDonald’s officially launched its new McCafé Donut Sticks nationwide after an extensive limited test in select markets since last July. The new LTO retails under $2 for a half dozen and at a national average of $3.29 per dozen. Perhaps of greater import to the Golden Arches however should be a January decision by the European Union Intellectual Property Office stripping the company of its Big Mac trademark throughout the EU! The decision comes from a legal battle McDonald’s was engaged in with Irish fast-food chain Supermac’s, named after its founder, Pat McDonagh. The company plans to appeal.