In their continuing effort to right the ship, McDonalds this month announced that it will launch its own loyalty program sometime in early 2017.  Speaking of loyalty programs, Starbucks caught heat from many customers last month over the company’s revamping of theirs.  This week, they tried to gain back some favor with a new plan that will allow loyalty program members to earn points by using the Starbucks Rewards Prepaid Card at other retail outlets. Whether they’re loyal to Starbucks or not, a group of customers in California has filed a lawsuit in federal court alleging that the company decided to save on the cost of milk in 2009 and therefore began cheating their customers by under-filling their lattes.  Competitor or not, do people really have that much time on their hands???  Cinnabon this week reported on their 2015 results, boasting an increase of 100 bakeries over the past year and an additional 177 franchise development agreements.  The company plans to continue looking at national expansion.  On Tuesday, Krispy Kreme reported that same store sales continues to grow as net income was up 26% for the 4th quarter.  Notwithstanding, their results disappointed Wall Street and failed to meet expectations.  Some important points from our restaurant analyst John Gordon, Pacific Management Consulting Group: they did not reveal new US development geographic targets; their Q4 traffic was negative but price increases and decreased discounting yielded higher tickets; they are working higher priced limited time offers in 2016 and are generally decreasing mass discounting in favor of special day events; and they’ve worked a distribution agreement where non-yeast based products are now being marketed to C-stores and drug stores.