McDonald’s Corp. reported Q4 earnings showing modest US results on Wednesday of this week with SSS +2.3% but traffic down 2.2%. Although average ticket was positive at +4.5%, one of the largest ticket gains in recent history, US traffic remains weak, especially compared to other international lead markets. Breakfast also is still weak – the company worked 3 tier breakfast sandwiches in Q4 and has reverted from national to local CO-OP control of breakfast advertising. Franchisees are still very unhappy with the EOTF remodels, especially cost, ROI and construction downtime, which presents opportunity for competitors including Dunkin’ to take market share. You can read more about the new independent franchisee association of McDonald’s franchise owners, the National Owners Association, its goals and objectives here.