mcdonalds-Coffee-SmallOne of the components of McDonalds growth strategy for 2014 through 2016 is increasing “coffee-driven” visits.  Coming on the heels of some disappointing sales numbers for 2013, a memo sent this week urged franchisees to deliver “a gold-standard cup of coffee with every visit.”  In a webcast sent earlier in the month, the company vowed to become the “envy” of its competitors. Elsewhere, a study out of Canada reported on this week, confirms that healthy breakfast choices are playing an increasing role in driving breakfast sales throughout Canada.  The report from Technomic shows that 73 percent of Canadian consumers feel it is unhealthy to skip breakfast and that the availability of their preferred coffee is a key factor in how they choose their primary breakfast source.