Ross Holicker of ROI Events Management, has been planning and running large-scale events for a quarter century. He says his most important job is to make sure every detail is addressed, so attendees and exhibitors can focus their attention on the business at hand.
“You have to put yourself in their shoes. What do they need to know about parking or registration? That’s our job. We have to make sure all those details are worked out ahead of time and that we are available to sort out any problems that might arise,” said Holicker, president of ROI Event Management. This year DDIFO has selected ROI Events Management to manage the National Members Conference at Mohegan Sun on September 27 and 28.
“We worked with ROI for our 2009 Northeast Members Meeting in Worcester and everything went off without a hitch. Since we are expecting a record number of attendees and exhibitors at the 2012 National Conference, we chose ROI to manage the event. They have demonstrated the ability to effectively manage a meeting at a fair price,” said Jim Coen, president of DDIFO.
The 2012 National Members Conference will feature speakers and breakout sessions. It will also mark the induction of a new group of franchisees to the DDIFO Franchisee Hall of Fame. Mark Dubinsky, a member of the DDIFO Board of Directors, is on the Hall of Fame nominating committee.
“Building on the excitement of our inaugural class, we have assembled an outstanding group of franchisees who are crafting the criteria to ensure that the most worthy individuals are inducted this fall and as the program continues through the years,” said Dubinsky. “I am very proud of the fine work we are doing; I am confident the franchisee community will acknowledge the outstanding character and accomplishments of all future inductees.”
2012 marks the third year DDIFO is holding its National Members Conference at Mohegan Sun. Holicker says he is already in touch with the vendors at Mohegan as well as with the sponsors who will be exhibiting to determine what ROI will need to ensure the event goes off without a hitch.
“One thing I have learned over 25 years is to write everything down and then keep going over the notes. That way we don’t miss anything. Our goal is to make sure all parties are satisfied with the space, the flow and the logistics,” said Holicker. “For us, it doesn’t matter the size of the event, we approach every event like it’s the Super Bowl.”
Holicker has managed events for Super Bowl XXXVIII as well as for the 1996 Olympic Games in Atlanta, the COMDEX® Trade Show and the Pan Mass Challenge – a bike-a-thon across Massachusetts.
When franchise owners, invited guests and exhibiting sponsors arrive at Mohegan Sun this September, Holicker expects every detail to be worked out. If all goes according to plan, no one will notice the ROI staff members on-site. But, if an attendee has a problem or an exhibitor needs an extension cord, ROI will be there on the spot to solve the problem and let the show go on.
“Months of preparation go into managing an event. You have to do your homework so you are ready for whatever comes up. You have to keep surprises to a minimum,” said Holicker.