The Buffalo Bills announced a new partnership with Tim Hortons that will make Tim Hortons the official coffee of the Buffalo Bills and Ralph Wilson Stadium.
As part of the agreement a discounted coffee price will be in place at Bills home games this season. This season, coffee is being sold for $1.75 per cup, a significant savings of $1.25 per cup over last year’s pricing.
Tim Hortons is also releasing a special Bills-branded Tim Card (gift card) that will be available to fans. In addition, Tim Hortons will produce Bills team colored donuts on game days.
“Tim Hortons and the Bills share a desire to provide Bills fans with excellent coffee at a great price,” said Bruce Popko, Bills senior vice president of business development. “We are happy to enhance the Bills game day experience by providing our valued fans with the coffee they love most, Tim Hortons.”
“The Buffalo-area store owners are thrilled to show our support for our home town team as the official coffee pouring rights holder at Ralph Wilson Stadium,” said Fredy Stamm, Tim Hortons store owner. “In addition to Tim Hortons coffee now being served throughout the Ralph, we have extended our support of the Bills in-store with the introduction of a special edition Bills Quickpay Tim Card, and by proudly displaying Bills team colors on game day donuts. We look forward to serving Bills fans and the community this season.”
Tim Hortons is the fourth largest publicly-traded quick service restaurant chain in North America based on market capitalization, and the largest in Canada. Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, flavored cappuccinos, specialty teas, home-style soups, fresh sandwiches, donuts and fresh baked goods. As of June 28th, 2009, Tim Hortons had 3,475 system-wide restaurants, including 2,939 in Canada and 536 in the United States.