QSR reports that for the fifth year straight, Dunkin’ Donuts has been recognized by the Brand Keys Customer Loyalty Engagement Index as number one in customer loyalty in the coffee category.
The national survey by Brand Keys identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers. The report accurately predicts which products consumers are most likely to purchase over the next 12 to 18 months. In the coffee category, consumer preferences were based on consistently meeting customer expectations for taste, quality, and service.
“This great honor speaks volumes about our incredible franchise community. We have nearly 1,200 franchise owners and operators in the U.S. who are committed to providing our guests with an unmatched customer experience each and every day. Through their efforts, Dunkin’ Donuts is one of the world’s most recognized and loved brands and a daily ritual for millions of people,” says John Costello, chief global customer and marketing officer at Dunkin’ Brands.
Read more: QSR