The Boston Globe reports that Dunkin’ Donuts was named the “interactive marketer of the year” at last night’s 14th annual awards competition sponsored by the Massachusetts Innovation & Technology Exchange, or MITX.

A microsite created by Sapient to support Coca-Cola’s Happiness campaign was cited as best of show, and Mullen of Boston got the “people’s choice for interactive agency of the year,” MITX said.

“The MITX Awards celebrates creativity, technology innovation, and great business solutions,” MITX president Kiki Mills said in a statement. “This year’s winners show how it all comes together through innovative web applications and marketing strategies that move brands, and build businesses across every industry.”

A MITX press release included a statement from Cynthia Ashworth, vice president of consumer engagement at Dunkin’ Donuts, the Canton-based coffee-and-baked goods chain.

“This year, more than ever, Dunkin’ Donuts has embraced the value of Interactive, not only as a component of the overall marketing mix, but also as part of the all-encompassing Dunkin’ Donuts experience,” Ashworth said. “We are very pleased to be recognized for our innovative interactive marketing during a particularly exciting period in this digital age. Along with our loyal fan base, we’re excited about the seemingly endless possibilities within interactive and are intent on continuing to make strides in this area.”

At Sapient, agency vice president Eric Healy described the Sapient work that won the best-of-show award. According to Healy, Sapient created an “immersive microsite” with a “virtual world” where consumers can interact and engage with the Coke brand and come away with a positive experience. The microsite features songs, games, and animated characters. To view the site, please click here.