Following the famous Hollywood maxim of “They liked it once; they’ll love it twice,” Dunkin’ Donuts said it is reprising its “Create Dunkin’s Next Donut” contest in honor of the Canton chain’s 60th anniversary.

“For the second year in a row, Dunkin’ Donuts is inviting donut lovers to channel their imagination and love for donuts for the chance to win $12,000 and have their personal donut creation sold at participating Dunkin’ Donuts restaurants nationwide,” the chain said in a press release.

As Dunkin’ buffs may recall, last year’s competition winner was the “Toffee for Your Coffee” donut, and it was chosen from among 130,000 entries, the chain said.

Finalists in this year’s contest will get to visit Dunkin’ Donuts University, the Sorbonne of sinkers and jelly rolls. To find out more about contest rules, please click here.

For its birthday, meanwhile, Dunkin’ Donuts said it has created “a full line of commemorative retro packaging that incorporates a new ‘Happy 60th BirthDDay!” logo and historical brand logos.”

 Boston Globe Business Updates