Kathleen and Dennis McCarthy of North Attleboro got something extra with their French vanilla coffee and glazed chocolate doughnut Monday afternoon: a $1,500 check from Dunkin’ Donuts to celebrate the opening of the parent company’s 15,000th store, which is in Raleigh, N.C.
“I almost fainted, I still don’t believe it,” said Kathleen McCarthy, a former Germantown resident who was in Quincy for a doctor’s appointment.
“It’s good karma,” Dennis McCarthy added as he helped his wife hold up the oversized check outside the Dunkin’ shop where they stopped at 543 Southern Artery in Quincy – the site of the first Dunkin’ Donuts location.
Canton-based Dunkin’ Brands also celebrated the opening of 15,000 Dunkin’ Donuts and Baskin Robbins stores nationwide with a surprise promotion: 15-cent coffee and doughnuts in select locations Monday afternoon. Dunkin’ Donuts also gave $1,500 to the Germantown Neighborhood Center.
Shannon Maxwell, field marketing manager for Dunkin’ Donuts, said the 15-cent price promotion was, in part, to thank loyal costumers.
“People still need that cup of coffee in the morning … even in tough economic times,” Maxwell said.
The McCarthys said they plan to give some of the money to a multiple sclerosis charity and their family. The rest will go toward paying bills. “You’ve got to give back to the people who gave to you,” Kathleen McCarthy said.
Franchise owners Octavio and Victor Carvalho, brothers who began working at the Southern Artery store when their father bought it in 1979, said they try to be visible in the store to make it feel less corporate and more local.
“You get to know your costumers, they get to know you,” Victor Carvalho said. “We have third generation customers.”
Dunkin’ Brands has been pursuing a national expansion of its Dunkin’ Donuts and Baskin-Robbins chains. The 15,000 number includes all franchise-owned Dunkin’ Donuts and Baskin-Robbins shops; locations where both chains are under the same roof are counted as two shops toward that total.