Dunkin’ Brands has secured its first step in a planned foray into the lodging market with the opening of the brand’s first hotel-restaurant location at the Great Wolf Lodge in Concord, N.C., the company said Tuesday.

Dunkin’ Brands, the Canton, Mass.-based coffee and baked goods chain, said it is now offering a variety of store models to fit any lodging property, including full retail shops, kiosks and self-serve coffee stations that would fit into gift shops and general stores.

Chris Burr, a 20-year veteran of the lodging industry, will lead the development efforts, according to the company.

Dunkin’ Brands will initially focus on larger airport hotels, resorts and vacation ownership locations through the East, Midwest and Southwest regions of the country.

DDIFO has asked Dunkin Brands for clarification whether this is a franchise owner or a Dunkin Brands intiative. Stay tuned for their response.

Boston Business Journal