Former college football coach and sportscaster Barry Switzer stars in a cross-promotional campaign for SpikeTV (for its reality show Pros vs. Joes) and Dunkin Donuts and boy does he do a good job playing the eccentric, fumbling coach.

In one spot, he addresses a woman’s lacrosse team and calls them gentlemen, in another gives a “fifteen minutes to kick off” call to a scraggly looking swim team. He even encourages a chess player. In this spot, he accosts two young men, one who is quietly talking about the fact that he can be in the NFL if he was given a chance, jumping in front of them from behind a tree with a football dressed as a baby in his hands. “You gotta protect the rock,” he tells the confused pair of friends who are drinking Dunkin’ ice coffees. “I want you to carry Petunia with you everywhere you go until ball protection becomes a maternal instinct,” he instructs the aspiring professional player. “You can do it,” he tells him. Switzer then slams the baby ball out of his hands. “Loose baby! Loose Baby!” the sportscaster yells, as the boys stand there perplexed. Not sure how all this fits in to the Spike show, but his performances are worth the watch. Funny stuff.

By Eleftheria Parpis ADWEEK