Restaurantnews.com reports that as Dunkin’ Donuts commemorates its 60th “BirthDDay,” the brand has earned another cause for celebration. For the fourth straight year, Dunkin’ Donuts, America’s all day, every day stop for coffee and baked goods, has been recognized by the Brand Keys Customer Loyalty Engagement Index as number one in customer loyalty in the coffee category.
The 13th annual national survey by Brand Keys identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers. The report accurately predicts which products consumers are most likely to purchase over the next 12 to 18 months. In the coffee category, consumer preferences were based on consistently meeting customer expectations for taste, quality, and service.
“This great honor is a tribute to our franchisees’ commitment to our guests. Through their tireless efforts, Dunkin’ Donuts has become a daily ritual for millions of people who start their day with America’s favorite coffee and look to Dunkin’ Donuts to keep them running in the afternoon with a wide variety of beverages and snacks,” said John Costello, Chief Global Customer and Marketing Officer at Dunkin’ Brands. ”We are thrilled to have earned the top ranking for customer loyalty four years running, and look forward to continuing to provide our guests with simple, delicious, affordable food and beverages.”
Brand Keys is the only research consultancy in the world that specializes in customer loyalty. The Customer Loyalty Engagement Index identifies category brand leaders — those most likely to demonstrate the highest levels of consumer loyalty and profitability over the coming two years.
“In what has turned into a more and more competitive category, it is a tribute to the Dunkin’ brand that it has been able to meet the expectations consumers have when it comes to their coffee,” said Robert Passikoff, Founder & President, Brand Keys.
Read more at: Restaurantnews.com