Dunkin’s Donuts is offering consumers a chance to kick off the iced cofee season while also helping injured veterans in need with a new, all-day “Iced Coffee Day” event on April 21.

During the promotion, the price for a small, 16-ounce cup of iced coffee will be reduced to 50 cents at participating Dunkin’ Donuts shops. For every small iced coffee purchased that day Dunkin’ Donuts will donate five cents to benefit Homes for Our Troops, a national, nonprofit organization building specially adapted homes for severely injured veterans, the company stated.

“Dunkin’ Donuts admires and respects the commitment of veterans who have given selflessly to their country and we are proud to play an active role in helping them rebuild their lives,” Steve Caldeira, chief global communications and public affairs officer for Dunkin’ Brands, said in a statement. “We hope our involvement will inspire our customers to sign up to become Homes for Our Troops volunteers and join our effort to help these brave men and women live the rest of their lives to the fullest.”

Dunkin’ Donuts began its partnership with Homes for Our Troops in December 2008 when the Dunkin’ Brands Community Foundation donated $100,000 to support 10 “Build Brigades”—a three-day construction project to get a house framed, install doors, windows, roof and siding, the company stated.

In addition to the “Iced Coffee Day,” Dunkin’ Donuts also launched a nationwide call to recruit 1 million new volunteers to support Homes for Our Troops’ efforts, and offered the first 200 people to sign up as volunteers at a special promotional Web site—www.dunkindonuts.com/icedcoffeeday—will receive free Dunkin’ Donuts coffee for one month.

“Dunkin’ Donuts continues to demonstrate its dedication to supporting military families and soldiers serving overseas,” John Gonsalves, president and founder of Homes for Our Troops, said in a statement. “Through its ongoing support, we are able to provide severely injured veterans who have returned from Iraq and Afghanistan and sacrificed so much for their country with specially adapted homes that enable them to regain independence that was lost as a result of their injuries.”

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