Matt Sutkoski writes in the Burlington Free Press that chances are if you go to a Dunkin’ Donuts in Vermont or western New Hampshire, you’ll find the place is all in the family.
The Quadros family that is.
The Quadroses have been a New England fixture in Dunkin’ Donuts franchises at least since the early 1980s. The first generation of the Quadros family, Tony, Joe and John, bought franchises near Salem and Lebanon, N.H., and in the Barre-Montpelier area. A second generation is now running an expanded number of stores.
John passed the family business on to his son, Damartin, and daughter, Susan. Joe’s son Danny owns five stores in West Lebanon and Enfield, N.H. John’s brother-in-law, Celestino Espinola, his wife, Donna, and their son, Jeffrey, 26, own three Dunkin’ Donuts around Burlington.
The Quadroses own 10 of the more than 8,800 Dunkin’ Donut stores worldwide, including about 6,400 in the United States. Dunkin’ Donuts’ global sales in 2008, the last year figures are available, were $5.5 billion, according to the company’s website.
“It’s just a great brand, and it’s a fun brand,” Damartin Quadros, 37, said.
Almost all of the franchises are locally owned and operated, a fact the Quadroses emphasize.
“We live in the community,” Damartin Quadros said. Damartin and Susan have two Dunkin’ Donut stores, one in Montpelier and one in Barre. He hopes to open a third store in Berlin during the spring.
The three groups of Quadros-owned Dunkin’ Donuts act largely independently of each other. Family members sometimes consult with each other over the wisdom of major changes, such as purchases of large pieces of equipment, Danny Quadros said. The family also ends up discussing the business when they gather for holidays like Thanksgiving.
“We try not to talk shop, but that’s just the way we are,” Danny Quadros, 33, said.
Donna Espinola said it just seems natural in the extended Quadros family to operate Dunkin’ Donuts franchises. “I couldn’t imagine doing anything else. I love the people. I love the customers. We’re providing a product to these customers that they fully enjoy,” she said.
Running a Dunkin’ Donuts is a little different than the old “It’s time to make the doughnuts” ad campaign from the 1980s, where the weary Dunkin’ Donuts owner gets up at an ungodly hour to make the doughnuts for throngs of happy customers.
Hours are still long for a Dunkin’ Donuts franchise owner, Damartin Quadros said. He has to be at work by 6 a.m., but since doughnuts are made at a central bakery, he needn’t get to the store as early as his father did to hand cut the pastries. He and his employees still must get there early enough to bake all the muffins and bagels and make the coffee.
The Quadros family has had plenty of training in running Dunkin’ Donuts stores. Damartin said he started working in his uncle’s store when he was 13 or 14 years old. Other family members worked in the business as teenagers, too, as preparation for eventual ownership.
Danny Quadros said he bought the two Dunkin’ Donuts his parents owned in New Hampshire back in 2004. He has since bought three new franchises, one in West Lebanon and two in Enfield, N.H. He said he employs about 60 people, but less than half of them are full-time workers.
Read more: Burlington Free Press