The Boston Globe rerport that you shouldn’t be surprised to see a retail operation offering Friendly’s Ice Cream menu items along with Bruegger’s Bagels at the same airport location some day.
Friendly’s, which is based in Wilbraham, and Brueggers, which is headquartered in Vermont, share a corporate parent in Sun Capital Partners Inc., a Florida private equity firm whose investment portfolio includes such other chains as Fazoli’s Restaurants, Smokey Bones Bar & Fire Grill, and Timothy’s Coffees of the World Inc.
Sun Capital said that those restaurants, all of which have franchising expertise, are joining forces to “target non-traditional concession opportunities around the country, including food courts at airports, universities, and hospitals.”
The release added: “Under a joint strategic development program, the five restaurant chains would be able to bundle and leverage their brands, as well as key personnel, to pursue non-traditional concession opportunities while leveraging the efficiencies of the related brands.”
A franchisee interested in pursuing this opportunity would have “a single brand option or a combination of two, three, four, or five nameplates,” Sun Capital said.
Related reading at Boston Business Journal: Friendly’s joins consortium of chains
