In the push to grow same-store sales, franchisees across the Dunkin’ Donuts footprint are focusing on Generation Y—the generation known as millennials. There are more than 80 million of these 18-33 year olds with over a trillion dollars in buying power and a huge influence on older generations like the Baby Boomers. According to the Pew Research Center, Generation Y is forging a distinctive path into adulthood unlike any generation before them. They are digital natives, racially diverse and socially networked.