To paraphrase Paul Revere’s famous warning: “Change is coming! Change is coming!” You know all about it: Dunkin’s menu simplification, aimed at improving the brand’s competitiveness by reducing the number of sandwiches and keeping the focus on beverages. In the Tampa area, franchisee Alex Fernandez gladly rolled out a menu reduction in early August, having prepared for it months ahead of time. There was a lot of signage work to be done, and more importantly, hearing from other store owners like John and George Primpas in Norfolk, Mass., who had already gone through the process in early winter and were part of a 300 store test market.