The flourishing realm of voice activation isn’t quite up to these last tasks – yet. But for Dunkin’ Brands, voice-activated ordering is a clarion call towards sales growth and forward-thinking. Nearly one in four 16 to 24 year-olds use voice search on their mobile devices, according to the Global Web Index. And by 2020, half of all searches will be voice searches, estimates comScore. All this means that Amazon’s Alexa, and other voice tech protocols, will be very busy. Brands like Dunkin’ that are integrating cloud-based voice services with their mobile app are creating a seamless experience for their customers and catering to their daily routines. But as Dunkin’ users have discovered, voice-activated On-the-Go Mobile Ordering requires set-up; if you’re an occasional customer and not a DD Perks Member, Alexa can’t help you. A customer can’t look at a screen and double-check their order, and the coffee still has to be picked up at the store.