Every two months, the staff at DDIFO convenes an editorial meeting to decide the theme, focus and content of the next issue of Independent Joe. As we contemplate and discuss various possibilities, we do so with one eye on the timeliness of the potential subject matter. Our discussions are always geared toward which subjects could provide the greatest benefit to Dunkin’ franchise owners, and at the same time, how to make that next issue of the magazine most enjoyable and interesting for our subscribers.