There’s a story that many of us in the Association Management profession hear when we first enter the field. It is generally told to underscore the importance of volunteerism and illustrate that associations need to rely on the engagement of their members to ensure their success. It goes like this.

There were four people named: Everybody, Somebody, Anybody and Nobody. There was an important job to be done. Everybody was sure Somebody would do it. Anybody could have done it, but Nobody did it. Somebody got angry about that because it was Everybody’s job. Everybody thought Anybody could do it, but Nobody realized that Everybody wouldn’t do it. It ended up that Everybody blamed Somebody when Nobody did what Anybody could have done.