Independent Joe will be attending next weeks DDIFO meeting at the Doubletree Hotel in Westboro

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Featured Speakers at the 3-4-10DDIFO Meeting at the Doubletree Hotel in Westboro, MA.

The line-up of Speakers for the DDIFO Meeting at the Doubltree Hotel in nWestboro is impressive it includes:  Mark Slutsky of Streetfighter Marketing, Canton, Ohio, Mark co-authored the book “StreetFighter Marketing” with his brother Jeff.  Peter J. Bergeron, of Projections, Inc., Peter is the author of the book “Union Proof: Creating Your Successful Union Free Strategy”. Joe Giannino, DDIFO’s Government Affairs Coordinator and Steven Shottenfeld of TraceTech Solutions, a fraud detection company. See everybody’s bio below.

Mark Slutsky, Street Fighter Marketing

Since 1980, Street Fighter Marketing has provided cutting edge tactics for generating increased sales on the community or neighborhood level. Since its inception, the company has served thousands of clients in numerous industries in their desire to make their advertising and marketing more cost efficient with their grassroots approach and “guerilla” style tactics. Working with many recognizable multi-unit chains and franchises, their Local Store Marketing (LSM) has proven to provide a significant return on marketing investment (ROMI). In 2005, Street Fighter was acquired by AIMS Worldwide and has since implemented local integrated marketing solutions driving transformational change for companies suffering from declining sales, ineffective mass media, or an inability to expand beyond its initial footprint.

Marc is the Chief Operating Officer of Street Fighter Marketing in Columbus, Ohio. He has been with the Street Fighter organization since its inception over 25 years ago, first serving as an advisor and consultant then later he joined on a full time basis. With a Masters Degree in Special Education from Indiana University, Marc has been able to bring in unique skill sets to the Street Fighter approach to low cost marketing tactics delivered with surgical preciseness on an individual unit basis. Marc is the co-author, along with his brother Jeff of five books: including How to Get Clients, Street Fighter Marketing and Smart Marketing.

Peter Bergeron, Projections, Inc.

Peter J. Bergeron spent most of his 33+ years of service with General Dynamics managing all areas of Human Resources with particular emphasis on Labor/Employee Relations and Union Avoidance.  Most notably, Peter’s primary successful union avoidance experience thwarted many large union organizing efforts at one of General Dynamics’ largest non-union production facilities.  Peter was utilized by numerous General Dynamics business units throughout the country to lead counter-organizing efforts in campaigns ranging from as few as 13 to as many as 5,600 employees.

Post retirement, Peter joined the team at Projections as the Director of Client Services in January 2007 providing assistance and guidance to other companies in their efforts to remain union-free.  In January 2009, Peter was named the Vice President of Client Services for Projections.  In collaboration with the Projections team, Peter recently authored a book, “Union Proof: Creating Your Successful Union Free Strategy,” which has been made ‘mandatory reading’ by the Human Resources staffs of a number of Fortune 500 companies. Bergeron earned BA in Psychology from Villanova University and a MS in Systems Management from the University of Southern California.

Joe Giannino, DDIFO Government Affairs Coordinator

Joseph A. Giannino is the principal and founder of Government Relations Group (GRG), which is based in Boston. Joe serves as the DDIFO’s  Government Affairs Coordinator. According to DDIFO President Jim Coen,  Joe’s expertise helps ensure the interests of Dunkin Donuts franchise owners are protected and enhanced at the legislative and regulatory levels. With more than 20 years of service in government, as well as experience as a small business owner, Joe brings firsthand knowledge and expertise that provide a unique and indispensable perspective together with a myriad of valuable contacts.

Before entering the private sector, Joe spent many years working in government. He served as Legislative Director to former Massachusetts Governor Mitt Romney and worked alongside the former Massachusetts House Speaker Thomas M. Finneran. Joe also worked as the Director of Government Relations and Educator Licensure for the Massachusetts Department of Education. In addition, he was elected to two terms as a City Councilor-At-Large for the city of Revere and served as an elected member of Revere’s School Committee for six consecutive years.

Steven Schottenfeld, TraceTech Solutions

Steven Schottenfeld of TraceTech Solutions  holds a Master of Science degree in Computer Engineering and has over thirty-five years of professional software development experience. 

Steve’s past positions include Director of Software Development for GTECH Corporation (annual revenue: $700M), Director of Software Development for Vality Technology, Inc. (annual revenue: $20M) and IT Director at Gray, Gray & Gray, LLP (one of New England’s largest independent accounting firms). 

In 2009, Steve founded TraceTech Solutions, LLC, a data analysis company that helps small businesses detect fraud.  Steve has trained several Massachusetts accounting firms in fraud-detection techniques and has been a guest speaker at several Massachusetts Society of CPAs forums.

Sign-up to Reserve Your Spot Now for the DDIFO Meeting, 3-4-10 at the Doubletree Hotel in Westboro.