Denise Lee Yohn is a brand consultant, speaker and writer, and does a podcast interview with John Costello, who gives a behind-the-scenes look at Dunkin’ Donuts. 

In his post as Chief Global Customer and Marketing Officer for Dunkin’ Brands, the parent company to Dunkin Donuts and Baskin Robbins, John oversees strategic worldwide marketing efforts and brand identity for the company which posted some excellent 2010 results last month.

An industry veteran, John previously served as the Executive Vice President of Merchandising and Marketing at The Home Depot, Senior Executive Vice President of Sears, and Chief Global Marketing Officer of Yahoo.

The original interview was 16 minutes which you can listen to it here.

I edited the podcast to 5 minutes which include his comments about franchisees and franchisee engagement.

Click here:  John Costello Interview Edited