Smucker’s Cross-Country RV Brings Dunkin’ Turbo™ Coffee Across America May Through September 2010
ORRVILLE, Ohio, May 11 /PRNewswire/ — Need a boost of delicious Dunkin’ Donuts® flavor to kick-start your day? From May through September 2010, fans of Dunkin’ Donuts packaged coffee can track down the Dunkin’ Turbo Big Taste Tour as it offers consumers across America free samples of the new taste of Dunkin’ Turbo coffee. Dunkin’ Turbo coffee (11 oz., msrp $7.49-$7.99) is the newest variety of packaged Dunkin’ Donuts coffee, now available wherever you buy groceries.
Thanks to a Dunkin’ Donuts branded RV that’s designed to be a coffee-brewing kitchen on wheels, the Dunkin’ Turbo Big Taste Tour will travel to over 30 U.S. cities, offering wet and dry samples of Dunkin’ Turbo coffee at both large public events and local landmarks. Spending multiple days at 10 major tour stops listed below, the Dunkin’ Turbo Big Taste Tour offers various activities to engage consumers with the new Dunkin’ Donuts blend. These include:
•Dunkin’ Turbo Wheel – Consumers can spin the Dunkin’ Turbo wheel for a chance to win a variety of prizes, including a year’s worth of Dunkin’ Turbo packaged coffee, Dunkin’ Donuts grocery lists, reusable grocery bags or 11 oz. coffee packages.
•Big Taste Mascot – Take a picture with the Dunkin’ Donuts mug mascot to remember your time with the Dunkin’ Turbo Big Taste Tour.
•Coupon Giveaways – In addition to offering free 3 oz. cups of coffee and 1 oz. dry samples of Dunkin’ Turbo coffee, Big Taste Tour staffers will distribute coupons for $1 off 11 oz. packages of Dunkin’ Turbo coffee, available where groceries are sold.
The Dunkin’ Turbo Big Taste tour will appear at the following large-scale consumer events. Check out www.dunkinathome.com for a full listing of locations and times.
World Championship Barbecue Cooking Contest (Tom Lee Park)
Taste of Cincinnati (Fifth St., from Race St. to Broadway)
Taste of Charlotte (Tryon St., from MLK Jr. Blvd. to 6th St.)
Safeway’s National Capital Barbecue Battle XVIII, (Pennsylvania Ave., from 9th to 14th St.)
Taste of Minnesota (Harriet Island)
St. Paul, MN
Taste of Dallas, West End (Fair Park)
Gilroy Garlic Festival (Christmas Hill Park)
July 30-Aug. 1
California State Fair (Cal Expo Fairgrounds)
A Taste of Edmonds (6th St. and Bell St.)
A Taste of Colorado (Civic Center Park)
About The J.M. Smucker Company
For more than 100 years, The J.M. Smucker Company has been committed to offering consumers quality products that help families create memorable mealtime moments. Today, Smucker is the leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker’s®, Folgers®, Dunkin’ Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation®, Europe’s Best® and Bick’s® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. The Company has appeared on FORTUNE Magazine’s list of the 100 Best Companies to Work For in the United States 11 times, ranking number one in 2004. For more information about the Company, visit www.smuckers.com.
The J. M. Smucker Company is the owner of all trademarks, except Pillsbury is a trademark of The Pillsbury Company, LLC, used under license; Carnation is a trademark of Societe des Produits Nestle S.A., used under license; and Dunkin’ Donuts is a registered trademark of DD IP Holder LLC used under license.