New faces are being drawn to franchising, but how do you make sure these escapees from corporate America, recent college grads, women who are circumventing the glass ceiling, and recent American citizens choose your franchise opportunity? How do you get above the “noise” in the marketplace?
Lynette McKee, CFE, a recognized franchise industry expert, will outline “Positioning Your Franchise For Growth in the Coming Decade”, a program presented by the New England Franchise Association (NEFA) on March 9 at the Doubletree Hotel, 550 Winter Street, Waltham, MA.
The evening includes a cocktail and networking session beginning at 5:30 p.m., dinner at 7:00 PM, and then the presentation. The entire business community is urged to attend. Membership in the NEFA is NOT required. Reservations are required. Registration Fee is $60 per person and includes dinner. NEFA Members receive $10.00 off. DDIFO is a member of NEFA so all DDIFO Members get $10.00 off. For more information click here.
The negative noise includes a deep recession, lack of financing, negative growth, higher taxes, risky times, inflation, foreclosures, high unemployment, stagnation, bankruptcies, underemployed, and more. These elements make it hard to sign new franchisees.
On the other hand, these noise factors could be considered great opportunities for “frantrepreneurs”. There is an abundance of real estate, human resources, competitive build outs, tax incentives and reduced competition.
McKee will be talking about ways to “get above” the noise and position your franchise for growth by taking advantage of the great opportunities available in this economy.
McKee was featured in an article in Franchise Times listing the “Top 25 Franchise Executives in the US,” As well as named in the “TOP 20 to Watch” in the 2005 January issue of the Franchise Times. She holds the Certified Franchise Executive (CFE) designation from the International Franchise Association and has been a CFE instructor. Her franchise career has spanned the last 20 years in the hospitality industry.
McKee, has recently joined Checkers Drive-In Restaurants, Inc. as Chief Development Officer, located in Tampa, FL. She has also served in executive positions at Dunkin’ Brands, Burger King and Metromedia Restaurant Group, parent company for Bennigan’s Grill and Tavern, Steak and Ale, Ponderosa and Bonanza Steakhouse restaurant chains in Dallas, TX.
New England Franchise Association (NEFA) is the trade organization for franchisors and franchisees in the region, with over 150 members. The mission of NEFA is to bring franchise executives, franchisees and vendors together to share ideas for success.
DDIFO is a member of the New England Franchise Association, and Jim Coen, President of DDIFO serves as a member of the NEFA Board of Directors.
Franchising more than ever before, has an unprecedented opportunity to make a major positive impact on the future New England economy. In a 2001-05 study conducted by PriceWaterhouseCoppers on behalf of the International Franchise Association (IFA) found that in New England over 875,000 jobs are a result of franchising, the total output is over 100 Billion dollars a year, and there are over 35,000 franchise establishments in the six New England States.