Paul Zi0bro reports at the Wall Street Journal that McDonald’s Corp.’s summer sales may get extra juice with a push to sell all soft drinks, no matter the size, for $1.
McDonald’s executives have been trying to sell franchisees on the offer in recent weeks at regional meetings, where Coca-Cola Co. representatives have also pressed the case for $1 drinks, according to two franchisees.
McDonald’s, aiming to become a destination for buying beverages, has used dollar-drink promotions in summers past, with most markets opting to sell large sweet tea for a buck last year. But the franchisees say the fast-food chain is making a greater effort this year to get more markets—which have the final say on any offer—to sell all fountain drinks for $1.
McDonald’s also wants the $1 drink promotions to run 150 days, starting after Memorial Day, up from 100 days in prior years, the franchisees say.
McDonald’s spokeswoman Danya Proud declined comment on any conversations between the company and its restaurant operators. She said more than 90% of U.S. restaurants sold drinks for $1 last summer, which “should give you an indication of its success for our business.”
Read More at: Wall Street Journal