On Newbury Street, pocked with vacancies and struggling merchants, the boutique Nespresso is seeking to capitalize on consumers looking to save money by making espresso beverages at home. The sleek shop, which opened several weeks ago and sells upscale espresso machines starting at $200, had long looked for a spot on Newbury Street and scored coveted real estate that was vacated last year by bankrupt home furnishings chain Domain Home.
“Coffee culture is shifting once again, becoming much more about the in-home experience,” said Frederic Levy, president of Nespresso North America, who flew in from New York this week for a party at the Newbury Street shop. “We are thrilled to finally be here.”
