Mandatory Credit: Greg M. Cooper / Keurig

Mandatory Credit: Greg M. Cooper / Keurig

Green Mountain Coffee Roasters, looking to solidify its market share in home brewed coffee, has developed Keurig 2.0 brewers as the vehicle to do so.  Keurig 2.0 brewers, according to GMCR president and CEO Brian Kelley, will not work with K-cups produced by unlicensed manufacturers.  Speaking of the Keurig Brewing machine, GMCR opened its first “bricks and mortar” Keurig retail store earlier this month – a 1,900 square foot shop in Burlington, Massachusetts.