Nation’s Restaurant News reports that the P.F. Chang Chain is the latest of casual dining operators with successful frozen dinners.
As more restaurant chains strive to position their brands on grocery store shelves, sales of P.F. Chang’s China Bistro Inc. frozen retail items climbed 117 percent to $14.5 million in September, according to an analyst.
That jump was seen in the four-week period ended Oct. 3 compared with the prior four weeks, said John Glass, a securities analyst with Morgan Stanley, citing figures from Information Resources Inc. IRI tracks scanner data on consumer retail packaged goods.
“This brings total scanner sales for [the third quarter at P.F. Chang’s] to $28.5 million versus $13 million in [the second quarter] and suggests annualized retail sales of more than $110 million, depending on how much initial trial converts into repeat purchase,” Glass said.
Read more: Nation’s Restaurant News