Miller Pulse released their February restaurant sales and profit tracking report earlier this week. According to the report, QSR segment same store sales rose .6% in February versus one year earlier, with average ticket up 2.8% and traffic down 2.2%. The two year trend was weaker in February than January, which signaled a more difficult month than expected. The Northeast (most favorable), Florida, Southeast and West were all positive, while the Midwest was flat. The effect of winter weather can be seen, along with the expected negative effect of March storms now underway. Restaurant profit margin was at the low point of the year, not unexpected with only 28 days in February. Dunkin Donuts franchisees contribute to this survey but are only one component.