Well, it may be all the rage in Philadelphia with its proponents pointing gleefully to increased revenues from the new tax, but voters in the southwest are not as enamored with the idea. A two-cent per ounce tax on sugary drinks was soundly defeated by a record number of voters in Santa Fe, New Mexico earlier this month. Opposition to the new tax prevailed by 58 – 42 % margin. Back east in Philadelphia, they continue to rake in the new tax dollars at city hall, but the impact is completely different in the local markets and convenience stores around the city of brotherly love as detailed in this story on a North Philadelphia neighborhood bodega where sales are plummeting.