Starbucks made several announcements this week even before reporting their Q2 earnings yesterday. Monday, it announced a major investment in Eatsa, rebranding the company as Brightloom and advancing the merger of Brightloom’s digital-edge ordering and pick-up systems with Starbucks’ proprietary customer engagement platform into one combined system. In addition, the company also announced that it was launching its first product in the refrigerated creamer category in August. A component of its partnership with Nestle’s, their creamers will initially come in three flavors: Caramel, White Chocolate and Cinnamon Dolce. Starbucks also announced that it will take its delivery service national early in 2020 in partnership with UberEats. Their delivery service has been limited to 11 major US test markets since January. And finally, Starbucks reported strong Q3 earnings yesterday, with sales, same store sales and earnings all well above expectations worldwide. In the US, same store sales were +7%, average ticket +4% and transactions +3%, marking the third straight quarter of transactions improvements. They lifted annual guidance as well, in what’s known as a “triple beat.”