Convenience Store Decisions reports that Starbucks vies for a larger share of the more than $3 billion dollar single-cup coffee category.
Starbucks coffee K-Cup Portion Packs for the Keurig Single-Cup Brewing system hit store shelves this week at major food, drug, mass, club, specialty, and department store retailers throughout the U.S.
Starbucks Corp. is the exclusive licensed super-premium coffee brand for the Keurig Brewer, which is produced and sold by Green Mountain Coffee Roasters Inc.
“We are excited to elevate the more than $3 billion dollar single-cup coffee category with the introduction of Starbucks coffee K-Cup Packs,” said Jeff Hansberry, president, Channel Development for Starbucks. “We have seen tremendous success in the premium single-cup category with Starbucks VIA Ready Brew and look forward to expanding our portfolio in this high-growth segment by offering our customers another way to enjoy a perfect cup of coffee at home.”
Read more at: Convenience Store Decisions